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The Power of Pausing

The Power of Pausing

2020 IS ALMOST OVER... How does that make you feel? If you are anything like me, you might feel a little uneasy. This year has thrown challenge after challenge your way and sometimes...

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A Letter to My Ideal Customer

A Letter to My Ideal Customer

  A common practice when formulating a business plan is to identify your ideal customer and create a customer profile. It really helps to define exactly who you are serving...

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